Pyschologist Garriy Shteynberg talks to The Conversation Weekly about his theory of the collective mind – and why you should think about it when watching the Olympics this summer.
Across the world, fans will soon be tuning in at all hours of the day and night to watch the Paris Olympics. In a world where on-demand media streaming is now increasingly the norm, sport is something of a rarity. It’s watched live, often with other people. The joy, or heartbreak, is shared.
Can something as simple as watching a sporting competition at the same time bring people closer together? In this episode of The Conversation Weekly podcast, we explore this question with a psychologist who studies the impact of shared experiences.
In his experimental psychology lab at the University of Tennessee, Garriy Shteynberg creates situations in which his test subjects go through an experience together. “We’re trying to amp up this feeling of shared experience or shared attention,” he explains. It could be watching a video together, something sad, or funny. Or asking people to work towards a goal, such as memorising a list of words.
The results suggest that, when compared to control conditions in which someone experiences something alone or at a slightly different time to others, the shared attention of experiencing something together amplifies the experience and can even give people more motivation to complete a task.
We found that if I give you a surprise test after the fact, if you co-experience the list of words, you’re better able to recall that list versus if you experience them alone. If we co-experience an emotional scene, we find that people feel more emotional … so if it’s a happy scene, people feel happier … if it’s a sad scene … people feel sadder. It amplifies whatever that stimulus is.
Shteynberg’s experiments led him to develop what he calls the theory of the collective mind.
The idea is that our individual minds not only track where we diverge, but they also track where we converge with others. When you create a collective mind, it’s as if the perspective broadens, it becomes a “we perspective”.
His own experience of immigrating to the US from the Soviet Union as a child influences Shteynberg’s thinking about collective perspectives.
In the Soviet Union, collective consciousness was emphasised all the time. In the United States, it’s quite the opposite. Most of the time, collective consciousness is something to be afraid of. It is something that put in the background. You want individual consciousness, individual reasoning. Both of those outlooks are mistaken in a way.
He argues that people have individual thoughts and experiences, and simultaneously, they also have collective ones. Both of those matter to how they experiences the world.
Shteynberg is now interested in whether shared experiences can also help bring people together, particularly in the context of increasing political polarisation.
Shared experiences form this minimal social connection that doesn’t require us to share identities, ideologies or even beliefs … The idea that we are in the same room together, that we might be watching the same news is an important social bridge upon which things can be built.
Shteynberg says that in many different ways, irrespective of their politics, people believe they share a basic experience with others, whether that’s how they live, work, or even watching something like the Olympics on TV.
I think the focus being on the deep division and that always being front and centre of our shared experience obscures the fact that we are in fact of collective mind to a great number of things.
To listen to the full interview with Garriy Shteynberg about his research, subscribe to The Conversation Weekly podcast, which also features Maggie Villiger, senior science editor at The Conversation in the US. You can also read an article Shteynberg wrote about his research on the collective mind.
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A transcript of this episode is available on Apple Podcasts.
Newsclips in this episode from BBC Sport.
This episode of The Conversation Weekly was written and produced by Katie Flood with assistance from Mend Mariwany. Sound design was by Eloise Stevens, and our theme music is by Neeta Sarl.
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Garriy Shteynberg receives funding from the National Science Foundation.
