NORMAN, Okla. (KFOR) — According to a recent study, the University of Oklahoma ranks fourth in colleges with the most NIL deals.
NIL, also known as Name, Image, and Likeness, is a way that college athletes can receive compensation.
Experts at JustGamblers took data from On3 NIL Deal Tracker, which monitors reports of players, collectives, agents and media on which colleges around the United States has athletes with the most NIL deals.
The data gathered by JustGamblers was collected from March 2021 until May 2024.
Top 10 colleges with athletes with the most NIL deals
| College | Team (any sport) | Number of deals | Rank |
| University of Florida | Florida Gators | 498 | 1 |
| University of Texas | Texas Longhorns | 367 | 2 |
| The Ohio State University | Ohio State Buckeyes | 286 | 3 |
| University of Oklahoma | Oklahoma Sooners | 268 | 4 |
| Stanford University | Stanford Cardinal | 226 | 5 |
| University of Tennessee | Tennessee Volunteers | 216 | 6 |
| Louisiana State University | LSU Tigers | 207 | 7 |
| Pennsylvania State University | Penn State Nittany Lions | 203 | 8 |
| University of California, Los Angeles | UCLA Bruins | 190 | 9 |
| University of Nebraska | Nebraska Cornhuskers | 188 | 10 |
“It’s thrilling to see young stars rising and getting the recognition they deserve. Up until 2021, college athletes were not permitted to make any money from their success, even if they were playing in packed stadiums and live on prime-time television," said Patrik Lidin, spokesperson for JustGamblers. "The numbers in this data and their success show that now their hard work and commitment can pay off financially, and are a testament to the incredible talent and dedication of university athletic programs.”
OU quarterback Jackson Arnold is listed as 34th in the top 100 college football player NIL rankings, with $676,000 in total NIL valuation.
