Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.
Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers.
Key points:
Why we care. Advertisers should familiarize themselves with the new interface and features to maintain efficiency, as the old interface likely will be deprecated soon.
Yes but. Advertisers who have already tested GMC Next out have faced issues with using the new interface.
What’s next. All remaining merchants can expect to transition to the new platform in the coming weeks.
