HONOLULU – The Hawaiʻi Tourism Authority (HTA) has launched its Foundational Technical Assistance program, aimed at supporting Hawai‘i businesses and organizations. Through this program, Hawaiʻi Tourism Authority will offer comprehensive workshops on each island to provide essential resources and training in desired areas such as market understanding, cultural program development, marketing, wholesale and retail markets, and employee opportunities.
“Based on our research, we developed the Foundational Technical Assistance program to address the needs of Hawai‘i’s businesses and non-profit organizations,” said Mufi Hannemann, HTA board chair. “We encourage everyone – whether you’re currently in the visitor industry or interested in becoming involved – to take advantage of these free educational workshops and grow your business or organization as a part of Hawai‘i’s top economic driver.”
Earlier this year, HTA and Kilohana conducted a comprehensive study to explore the needs and opportunities of businesses and community organizations currently operating in Hawai‘i’s visitor industry, as well as those that are interested in engaging in the future. Highlights from the study’s findings are outlined in HTA’s newly released publication, “Turning the Tide” (also published in ʻŌlelo Hawaiʻi) and serve as the foundation for HTA’s initiatives supporting a regenerative tourism future, including the Foundational Technical Assistance program.
“One of the opportunities that regenerative tourism presents is to leverage the tourism economy as a positive change agent for communities,” said Daniel Nāho‘opi‘i, HTA’s interim president and CEO. “By empowering Hawai‘i’s businesses and community organizations to be successful in the visitor industry, we ensure that local people have a voice in the destination’s management.”
The workshops are free and open to all interested participants.
Workshop Schedule and Details:
O‘ahu
Connecting With/Within the O‘ahu Visitor Industry
Date: Wednesday, July 24, 2024
Time: 10 a.m. – 1 p.m.
Place: Hawai‘i Convention Center
Maui
Connecting With/Within the Maui Visitor Industry
Date: Monday, July 29, 2024
Time: 10 a.m. – 1 p.m.
Place: Maui Arts & Cultural Center
Deep Diving & Marketing in the Visitor Industry on Maui
Date: Tuesday, July 30, 2024
Time: 2 p.m. – 5 p.m.
Place: Maui Arts & Cultural Center
Kaua‘i
Connecting With/Within the Kaua‘i Visitor Industry
Date: Wednesday, August 21, 2024
Time: 10 a.m. – 1 p.m.
Place: Kaua‘i Community College
Hawai‘i Island
Connecting With/Within the Hawai‘i Island Visitor Industry
Date: Monday, August 26, 2024
Time: 10 a.m. – 1 p.m.
Place: La‘i‘ōpua 2020 Lānai
Deep Diving & Connecting with Culture in the Visitor Industry on Hawai‘i Island
Date: Tuesday, August 27, 2024
Time: 10 a.m. – 1 p.m.
Place: ‘Imiloa Astronomy Center
The article Hawaiʻi Tourism Authority launches Foundational Technical Assistance Program and Workshops first appeared in TravelDailyNews International.
