Sezzle has added Spanish language capability to its buy now, pay later (BNPL) app and checkout.
This capability is meant to appeal to the 40 million Americans who speak Spanish, the company said in a Tuesday (July 16) press release.
“At Sezzle, we’re committed to making financial freedom accessible to everyone, regardless of their background or the language they speak,” Charlie Youakim, CEO of Sezzle, said in the release. “The introduction of our Spanish translation capability is a significant step towards ensuring that all individuals have the tools they need to thrive financially.”
This addition offers a tailored experience for the 22% of Sezzle users who speak Spanish at home, including a user-friendly interface and transparent financial solutions, according to the release.
Another company that rolled out a Spanish-language version of its offering is FinTech mortgage lender Beeline.
Like Beeline’s existing offering, the new Spanish-language home loan experience, which is dubbed Colmena (“hive” in Spanish), will adjust to applicants on the fly, preapprove them in real time, and offer conventional or nonqualified mortgage products like bank statement loans.
In addition, with Colmena, Spanish speakers will be automatically routed down a Spanish customer journey and matched with a bilingual loan officer with certain loan documents in Spanish.
“The launch of Colmena underscores our dedication to making a meaningful difference in the lives of Latino families and fostering greater financial inclusion,” Nick Liuzza, CEO of Beeline, said when announcing the launch of that new offering.
In another recent move by Sezzle, the BNPL platform said in June that it launched a partnership with California’s Vallarta Supermarkets, saying it aims to meet the demand from shoppers to use BNPL for everyday essentials.
When announcing the partnership, Sezzle pointed to a 2024 survey by PYMNTS Intelligence showing that a third of U.S. consumers used a traditional credit card for their last grocery purchase, a figure that has held steady since 2021.
“The use of credit isn’t new to the grocery industry; Sezzle’s payment platform simply presents a modern adaptation of credit in the evolving landscape of consumer finance,” the company said at the time in a press release.
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