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Hey Dude is partnering with “My Little Pony” to launch a new collection ahead of back-to-school season, available to shop now. The launch includes a platform sneaker and a slip-on shoe in two colorways, all of which are inspired by the popular toy and media franchise.
The collection is described as “helping fans step into a world where magic, friendship, comfort and style collide.”
The first shoe is the Hudson Lift My Little Pony, a women’s platform sneaker retailing for $89.99. The white shoe features a canvas upper with a pink, green and yellow rainbow design and a My Little Pony charm. The platform measures 1.7 inches.
The collection also includes the Wendy My Little Pony, a pink slip-on shoe available in women, youth and toddler sizes. It features rainbow woven laces, a textile upper and My Little Pony imagery on the heel. The shoe retails for $74.99.
The Wendy is also available in a youth and toddler size in a mineral blue and lavender colorway featuring My Little Pony graphics across the shoe. At $54.99, it features a canvas-printed upper and a glitter heel. All of the shoes in the new collection feature a lightweight outsole, a removable foam insole and an easy-on system.
Hey Dude has also recently collaborated with Lee on a summer-focused collection with a campaign starring Chase Stokes of “Outer Banks.” In addition to partnerships, parent company Crocs Inc. is looking to improve Hey Dude’s sales with the opening of 30 stores in 2024. Terence Reilly recently returned to Crocs Inc. from Stanley to helm Hey Dude.
