The Brooklyn Nets rolled out a refreshed brand identity that features multiple logos, including one that turns the team’s nickname into a net mid-swoosh.
Called the “Nets Thread” logo, it’s written in script that uses the flourish on the N and the the crossbar of the T to make an oval-shaped rim. The team shared images of other scrapped iterations of the new logo on their site showing varying degrees of extra netting attached to the bottom of the letters. Ultimately, they decided to go with a relatively simple version that used the team name alone.
The Nets describe the new secondary logo as a “throughline of hoops with nods to Brooklyn’s unique style and our roots in New Jersey” and added that it’s “stylized for the borough.” While it does look vaguely spray painted, the new logo is styled more like a “live, love, laugh” sign you might find at TJ Maxx than a work of Brooklyn graffiti, though.
The new logo joins the team’s updated primary logo, the “B-Ball” logo, which shows the letter B inside a basketball, as well as a version that’s encircled like a seal with black-and-white bands and the words “Brooklyn Nets.” It’s an update to an old version of the logo that instead read “Brooklyn New York.” As the team put it, “Twelve years in, you know where we’ll be.”
Another secondary logo, the “Brooklyn Arch” logo, was lifted from Nets jerseys and is now an official logo that shows an arched “Brooklyn” wordmark. The team is sticking with its sharp, simple black-and-white color scheme.
While some might find the new “Nets Thread” logo corny, it is a clever way to play into not only the visuals of the sport but the team’s namesake. Unlike the NFL, where with a few exceptions, team logos largely avoid including footballs, helmets, or other sports gear, NBA teams love embedding basketballs in their logos, from the Nets to the New York Knicks, L.A. Lakers, Phoenix Suns, Miami Heat, and more.
Though it might not look out of place in a suburban kitchen next to a sign that reads “Gather,” the Nets did find an interesting way to do something a little different, referencing a basketball hoop and net using cursive alone.
Talk about nothin’ but net. The Brooklyn Nets recently rolled out a refreshed brand identity that features multiple logos including one that turns the letters of the team’s nickname into a basketball hoop and net mid-swoosh.
