India's commercial messaging market is poised for substantial growth, projected to reach $3.2 billion by 2028 from $1.3 billion in 2023. This expansion is driven by the increasing adoption of advanced messaging channels like Google's RCS (rich communication services) and Meta's WhatsApp Business, which are intensifying their competition in the market. Currently, WhatsApp holds a significant lead over RCS in India, with enterprises favoring its platform for messaging deployments.
