Hyderabad, now a luxury hub, has 87 names on the 2023 Hurun Rich list, attracting brands like Sabyasachi Mukherjee and Rahul Mishra. Radisson Collection and Hansgrohe India expand here. Q1 2024 saw a 28% upscale growth. Fashion sales rise, notes Malvika Poddar. Banjara Hills welcomes VRK by Khanna Jewellers. Anas Rahman Junaid and Nikhil Sharma highlight the market’s potential.