Why the Copa America final will be a red letter day for Spanish-language broadcasters
“The Copa America final could not have been set up any better. Defending champions Argentina, led by Lionel Messi in what may be his last dance on an international stage, will take on a strong Colombian side that is on a 28-game undefeated streak. If La Albiceleste win, they will become the most decorated team in tournament history. If Los Cafeteros prevail, they will end a 23-year title drought. While this is sure to be a spectacular showing on the pitch, this dream match-up presents an opportunity for those off it, too. That’s especially true considering only 65,000 fans can squeeze into the overpriced seats inside Miami’s Hard Rock Stadium but millions more can tune into the showdown from home. …”
NY Times/The Athletic