Does Longlegs Have Legs at the Box Office?

These long legs might just be made for walking. Longlegs, Neon’s new horror thriller starring Nicolas Cage and Maika Monroe, is off to a strong start at the box office. Per Deadline, Longlegs grossed $10 million (including $3 million in Thursday previews) on its first day at the box office. For context, Sydney Sweeney’s Immaculate previously set Neon’s opening-weekend record with $5.3 million in March. But per Deadline’s estimate, Longlegs is currently on track to quadruple that number and close out its opening weekend with a total between $20 million and $23 million. This is great news for Neon, which told World of Reel that the movie’s budget is “under $10 million.” Deadline reports that the distributor also kept costs low by focusing marketing efforts on digital platforms as opposed to TV. Yeah, we saw the PopCrave promo.

• [Deadline]

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