In February 2016, Rotten Tomatoes — the site that aggregates movie and TV critics’ opinions and tabulates a score that’s “fresh” or “rotten” — took on an elevated level of importance. That’s when Rotten Tomatoes (along with its parent company Flixster) was acquired by Fandango, the website that sells advance movie tickets for many major cinema chains.People had been using Rotten Tomatoes to find movie reviews since it launched in 2000, but after Fandango acquired the site, it began posting “Tomatometer” scores next to movie ticket listings. Since then, studio execs have started to feel as if Rotten Tomatoes matters more than it used to — and in some cases, they’ve rejiggered their marketing strategies accordingly.It’s easy to see why anyone might assume that Rotten Tomatoes scores became more tightly linked to ticket sales, with potential audiences more likely to buy tickets for a movie with a higher score, and by extension, giving critics more power over the purchase of a ticket.But t...
