Actor Jonathan Bennett has a theory: “There are two types of people in the world: people who watch Hallmark movies, and then there are liars.”
Bennett is a history-making member of the Hallmark movie, having starred in the channel’s first Christmas movie featuring a gay couple and now one of the most popular faces of the network. Bennett cracked his joke about the nation’s craven Hallmark obsession while at the Television Critics Association press tour, speaking to journalists and critics alongside network executives and some of its biggest stars: Lacey Chabert, Ashley Williams, Luke Macfarlane, Tyler Hynes, and more.
Each was promoting new shows and movies, but as a collective, they were there to usher in what—after a day of learning about where the brand is heading—I’ve decided to refer to as The Complete and Total Hallmark Takeover of Your Life and Personality.