Snaptrip Group, the UK’s collection of accommodation marketplaces (including LateRooms, Snaptrip and Dog Friendly Cottages), announce the acquisition of international hotel website The Hotel Guru for a seven-figure sum. This strategic move strengthens Snaptrip Group’s position in the hotel sector and significantly expands its reach across the globe.
“We are thrilled to welcome The Hotel Guru to the Snaptrip Group family,” says Matt Fox, CEO of Snaptrip Group. “This acquisition represents a significant step forward in our mission to become the go-to platform for all things accommodation in the UK and beyond. The Hotel Guru’s established reputation as a trusted source for curated hotel reviews, with its team of expert reviewers, perfectly complements our existing offerings.”
The Hotel Guru has carved a niche for itself over the years, becoming a reliable resource for travellers seeking hotels that prioritise guest experience. The platform boasts a large international presence, particularly in the US, which presents an exciting opportunity for Snaptrip Group to enter into new markets, helping to capture a wider audience.
“We are excited to join forces with Snaptrip Group and contribute to their continued success,” said Hugh Graham-Watson, who will remain MD of The Hotel Guru. “This partnership allows
us to leverage Snaptrip Group’s strong UK presence while offering our international customer base access to a wider range of exceptional accommodation options.”
Backed by Bestport Private Equity and Forward Partners, Snaptrip Group began acquiring businesses in 2017 with the purchase of Last Minute Cottages Ltd. Since then it has added LateRooms, Hot Tub Hideaways and more recently Independent Cottages to its portfolio, all contributing to its aggressive year on year top-line growth and very pleasing levels of profitability.
The addition of The Hotel Guru expands the Snaptrip Group’s footprint in the hotel sector, following the successful acquisition of the LateRooms assets after it fell into administration in 2019. With a determined effort to restore the brand and its reputation as a major presence in the UK hotel industry, Snaptrip Group relaunched LateRooms earlier in 2024.
Fox elaborated: “The travel sector is a constantly changing and challenging market to be in at the moment, especially post Covid, and with economic and governmental volatility. Being able to spread our presence around hotel and self-catered urban and rural accommodation offerings in the UK, and now abroad with the acquisition of The Hotel Guru, is a determined effort on our part and allows us to optimise many different channels and growth opportunities. Our group will continue to be on the lookout for acquisitions that fast-track access to new markets and sectors, to both broaden our customer base and accommodation partners for their mutual benefit.”
The article Snaptrip Group expands brand portfolio with seven-figure acquisition of The Hotel Guru first appeared in TravelDailyNews International.
