Walmart-owned Indian eCommerce marketplace Flipkart added new ways for customers to pay bills and recharge payments while shopping on the platform.
The company has added FASTag, direct-to-home recharges, landline, broadband and mobile prepaid bill payments to its app, Flipkart said in a Wednesday (July 10) press release.
The new recharge and bill payment categories join the electricity and mobile prepaid recharge options already available on the app, according to the release.
The move is meant to bring continuing innovation to customers and create a one-stop shop that meets their needs, Gaurav Arora, vice president of payments and SuperCoins at Flipkart, said in the release.
“With a rapid surge in the digital payments industry, customers are increasingly opting for electronic mode for paying their bills,” Arora said. “We have diversified our selection of services in line with Flipkart’s vision to simplify the digital payments journey for customers and further the government’s vision of a cashless economy.”
To help integrate the new services with the Bharat Bill Payments System (BBPS) developed by the National Payments Corporation of India, Flipkart partnered with payment solutions company BillDesk, per the release.
Ajay Kaushal, co-founder and director of BillDesk, said in the release: “This strategic expansion allows Flipkart customers to experience seamless bill payments, receive timely notifications and check amounts due across their preferred billers, leveraging BBPS capabilities.”
In another product introduction, Flipkart said in June that it launched a Unified Payments Interface (UPI) payment app dubbed super.money that offers up to 5% back on purchases.
The app also offers “credit cards that improve your credit” and “personal loans that won’t take multiple red tape to get,” super.money said.
In March, Flipkart launched a UPI handle to enhance its digital payment offerings by adding the instant payments system. The company said at the time that the Flipkart UPI allows users to set up their own UPI handle for transactions, both online and offline, and both within and outside the Flipkart marketplace.
Dheeraj Aneja, senior vice president of FinTech and Payments Group at Flipkart, said at the time that “Flipkart UPI underscores our dedication to shaping a digitally empowered society and reaffirms our role as a leading catalyst in India’s digital evolution.”
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