ALDI shoppers are raving about a “cult classic” sauce that’s taking the internet by storm.
The “top tier” relish has gone viral on TikTok and is available to buy in stores next week.
Kewpie Mayonnaise will be arriving to Aldi shops on July 18 and costs just £3.19.
Videos featuring the iconic Japanese mayo have racked up millions of social media views with over 94 million posts.
The product – which has been carefully created using only egg yolks for a richer taste – has glowing reviews across many TikTok videos.
One person wrote: “Kewpie is the only mayo I can use. This is coming from a mayo hater. Kewpie is just too good!”
While another added: “Kewpie for life,” and a third agreed: “kewpie for the win.”
A fourth said: “Kewpie mayo is just better tasting than any other mayo.”
Kewpie mayo is a Japanese style mayonnaise.
It’s made with egg yolk, as opposed to American mayo which is made with the whole egg.
In American mayo, distilled vinegar is used, which gives a distinct flavor. Kewpie mayo uses apple cider or rice vinegar in its recipe. This gives the mayo a sweeter taste.
There’s also the addition of MSG, or monosodium glutamate.
It was created in 1925 by Kewpie founder Toichiro Nakashima, and according to the Kewpie website, its original intention was to help improve the physique of Japanese people.
Kewpie mayo rose to popularity after Emily Mariko’s sushi bowl recipe went viral.
Her video features a salmon-based sushi bowl, topped with kewpie mayo, sriracha, and kimchi.
The phrase “kewpie mayo” has a reported 17.6million views on TikTok. Majority of the videos found under the phrase feature recreations of the sushi bowl recipe, or DIYs on how to make kewpie mayo.
Mariko’s original sushi bowl video has over 6.2million likes, 31.5K comments, and 175.3K shares. She captioned the video, “Best lunch of the week!”
A quick and easy recipe, kewpie mayo is a delicious condiment that has gained popularity due to TikTok.
According to a recipe from Food52, all you need is a few ingredients.
The recipe calls for:
The first step is to get the vinegar and optional dashi simmering in a saucepan for a few minutes. Next, add the egg yolk and mustard and whisk.
As you’re whisking, slowly mix in the oil. Finally, add the sugar and salt and mix together.
The mixture should then be refrigerated in between uses.
