The Nike and Jordan World of Flight is also the only dual-brand space in the world.
Nike and Jordan Brand will open the doors this week for a new Mexico City location that’s both their biggest in Latin America and the first dual-brand presence in the world.
The Nike and Jordan World of Flight opens Thursday, July 11, with 22,000 square feet over three floors sitting on Madero Street in the Centro Histórico neighborhood. In the Jordan space, customers will have access to exclusive “high-heat” footwear releases, as well as hyperlocal apparel and a Workshop experience allowing for customization of the Air Jordan 1. The Lounge will also serve as a gathering place for the basketball community, while the Swoosh caters to soccer with the Nike Football Zone and a Nike By You experience offering customization on club and national kits.
“Nike & Jordan World of Flight Mexico City enables us to serve and celebrate athletes across Latin America and their passion for sport and culture like never before,” Doug Bowles, vice president and general manager for Latin America, said in a press release. “Our exclusive products and member-only events from both brands are an invitation for the Latino community to join the Nike family.”
Floor one is dedicated to women and girls, and the next level hosts Nike By You. In addition to jerseys, customers can also customize footwear and apparel with exclusive graphics and accessories. A range of T-shirts, laces and lace dubraes made with local creative studio TodoBien Estudio will be available from opening as long as supplies last.
The location is the first Jordan World of Flight entry in Latin America.
Nike and Jordan World of Flight Mexico City is located at Gante 4, Centro Histórico de la Ciudad de México Center. Entrances Dual entrances are available at Fray Pedro de Gante and Avenida Franciso I. Madero
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
