Global agricultural merchant Louis Dreyfus Company on Wednesday announced the relaunch of its edible oil brand 'Vibhor' in North India's business-to-consumer segment.
With this, the company aims to capitalise on India's growing edible oil market.
The refreshed product line includes soybean, palmolein, cotton seed, and mustard oils, as well as premium vanaspati, all enriched with vitamins A and D, Louis Dreyfus Company (LDC) Country CEO for India Sumeet Mittal said at a press conference.
"This re-launch supports our strategy to move further downstream in the value chain and diversify our offering with value-added products," Mittal said.
LDC, which has been operating in India since 1997, will initially focus on expanding its distribution network in North Indian states, including Punjab, Haryana, Delhi, and Uttar Pradesh, citing logistics convenience from its Kandla processing unit in Gujarat.
The company's Kandla facility has an annual edible oil processing capacity of 3,50,000 tonn
