Many years ago game designers advised their peers to make their prototypes "juicy". They were talking about the nebulous collection of sensations a player is exposed to when heads explode, coins jangle, and balls bounce. Zenless Zone Zero is a game deeply informed by the philosophy of juice. Like the lootbox hawkers of yesteryear, gacha designers understand the appeal and power of a pleasingly animated gizmo, ker-chunking open and fizzing with potential. This poppy visual and sonic language stretches across Hoyo's latest game, from its cinematic moments, to each character's attacks, to the cute bunny mascots that erupt into gatling guns, to the barista's coffee-making ritual and the recipes of the robo-limbed noodle server. The menu screens, the maps, the free-to-play storefront, everything. It is all very juicy. It is pumped with juice, but only in the same way supermarket chicken is pumped with water.
