Amy Sussman/Getty Images
Katy Perry has released a teaser of the music video for her new single "Woman's World," and fans are divided over whether it's enough for her to finally have a successful comeback.
Perry became a huge pop star in the late noughties thanks to iconic tracks including "I Kissed A Girl," "Hot n Cold," and "Teenage Dream," but her career stalled in the late 2010s as her new songs struggled to land with audiences.
Ahead of her seventh album, which has no release date, Perry has been teasing a new style and snippets of her first single, "Woman's World," in a bid to win over audiences again.
But fans instantly mocked the first snippet, released last month, describing the lyrics as "dated" and as if they were written using AI. But Perry persevered, releasing more snippets that were better received.
On Tuesday, Perry shared a teaser for the single's music video, which will be released on Thursday. It features Perry and a group of dancers performing on a construction site with drills, hammers, and what appear to be vibrators.
Some fans were happy with the clip, dubbing the video the start of Perry's comeback.
Others were quick to compare it to the video for her "California Gurls" single from her 2010 "Teenage Dream" album.
Perry's fun and raunchy music videos and live performances from the "Teenage Dream" era helped boost her fame in the noughties and early 2010s, and "Woman's World" seems to be a return to that.
However, some users on X have criticized the teaser, saying that Perry is trying to use nostalgia for her glory days to revive her career.
Regardless, Perry seems convinced "Woman's World" will be her next big win.
In February, Perry announced on "Jimmy Kimmel Live!" that she was leaving her judging gig on "American Idol" after six years to focus on her music career.
Perry also teamed up again with Dr. Luke, a producer and songwriter who helped make eight of Perry's Billboard Hot 100 No. 1 singles. Dr. Luke has not worked on one of Perry's songs since 2013, before her career slump.
Some fans criticized Perry for working with Dr. Luke again after Kesha filed a lawsuit against him, accusing him of sexual, physical, and emotional abuse. Dr. Luke denied the claims, and the pair reached an undisclosed settlement in June 2023.
Perry has yet to comment on the backlash, and a representative for Perry did not respond to a request for comment from Business Insider.
Only time will tell if "Woman's World" can skirt criticism and put Perry back to the top.
