View a previous report on Ryan Reynolds' investment in Homage in the video player above.
COLUMBUS, Ohio (WCMH) – Homage, a central Ohio clothing company, has released a collaborative line of “Deadpool” merchandise with company partner Ryan Reynolds.
The line is named “Threadpool” and offers 18 T-shirts, priced at $32 each.
The collection comes after Homage received an investment from Reynold’s investment firm, Maximum Efforts, in May. Just weeks prior, Taylor Swift brought national attention to the brand when she wore a Homage baseball cap to Coachella. In addition to the capital received from Reynold’s company, a Maximum representative also joined the Homage board of directors.
“It demonstrates the potential that Maximum Effort sees in Homage and a belief in our ability to tell stories,” Ryan Vesler, Homage CEO and founder, said.
On the Homage website, the shirts fall into one of three categories: “Deadpool & Wolverine,” “Classic Cuts” and “Deadpool Noir.” A fourth category, “Wade’s Closet,” promises a collection of Deadpool designs handpicked by Reynolds, coming soon.
The collaboration launched last week, ahead of Deadpool’s Marvel Cinematic Universe debut later this month, with “Deadpool & Wolverine” set to release July 26. This will be the first Deadpool film since Disney officially acquired Fox in 2019, which produced the first two films with Reynolds in the titular role.
Despite Disney’s typically family-friendly productions, the trailers for the upcoming film have remained true to Deadpool’s raunchy style. In fact, according to an April Associated Press article, the second trailer broke the record for the most uses of “f---” in the MCU with six in just three minutes.
The farthest the clothing line ventures toward Deadpool’s is a shirt with the letters “LFG” on its front, which is presented as “an acronym that means a bad word but doesn’t say a bad word.”
The new line is one of many pop culture and fan designs. Other Homage partnerships span a variety of interests including the NFL, the Grateful Dead, Peanuts and NASA.
Maximum Effort describes itself as a company that “makes movies, TV series, content, ads and cocktails for the personal amusement of Hollywood Star Ryan Reynolds,” according to its website.
