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While prestige activewear is now a firmly established, trend-cycle-proof apparel category with exponential growth thanks to brands like Alo, Vuori, and Girlfriend Collective, it was undoubtedly Lululemon that put prestige activewear on the map. Lululemon’s O.G. Wunder Under leggings (and the now-discontinued Astro Pant) were the pioneer (and arguably, the prototype) that not only paved the way for luxe activewear’s enduring commercial success but also singlehandedly convinced fitness enthusiasts that splurging on a pair of $100 leggings designed to sweat in was a worthy sartorial investment.
In fact, while the Canadian brand debuted in 1998, in the mid to late 2000s, Lululemon’s bestselling leggings and tights featuring the brand’s signature modern omega symbol became a bona fide status symbol and one of the most ubiquitous logos in the game to date. Today, the brand has grown its cult following into a bona fide empire and expanded its activewear offerings to include a slew of new fabric lines and styles, but year after year, Lululemon’s Align Pant and Wunder Train (which falls under the Wunder Under umbrella) remain among Lululemon’s two bestselling legging styles.
