PARIS - Troye Sivan has been named Rabanne's first global makeup brand ambassador.
Puig's brand, a powerhouse in perfume and fashion, launched a 90-piece makeup collection a year ago.
More from WWDSivan is an icon in the LGBTQIA+ community and the fashion world, and a social media superstar with a fan base of 39 million.
The two-time Grammy-nominated singer, songwriter and actor will debut as the frontman of Rabanne's Fresh Touch Foundation, which previews Monday.
Sivan is no stranger to Rabanne.
"My first interaction was when I wore the fashion and always really loved it and felt very playful ...
