“Immensely disappointing”: Nike killing app for $350 self-tying sneakers
Enlarge / Nike announced the Adapt BB as "a Self-Lacing Basketball Shoe" with app-controllable LEDs. (credit: Nike)
In 2019, Nike got closer than ever to its dreams of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like tighten or loosen the shoes' laces and control its LED lights. However, Nike has announced that it's "retiring" the app on August 6, when it will no longer be downloadable from Apple's App Store or the Google Play Store; nor will it be updated.
In an announcement recently spotted by The Verge, Nike's brief explanation for discontinuing the app is that Nike "is no longer creating new versions of Adapt shoes.” The company started informing owners about the app's retirement about four months ago.
Those who already bought the shoes can still use the app after August 6, but it's expected that iOS or Android updates will eventually make the app unusable. Also, those who get a new device won't be able to download Adapt after August 6.