July 8 – Adidas has unveiled its ‘Fussballliebe Finale’ Official Match Ball for the Euro 2024 semi finals and final in Germany.
The ball, which is now available to purchase via adidas, features an updated colour scheme akin to hosts Germany’s flag. It is also equipped with Connected Ball technology – which delivers precise ball data to video match officials in real time.
Combining player position data with AI, the technology has contributed to UEFA’s semi-automated offside technology and has been key to supporting in-match decisions throughout the tournament.
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