Leading FMCG company Tata Consumer Products Limited (TCPL) will continue to invest in its brands and accelerate the growth momentum of the core businesses, tea, coffee and salt, the company's annual report said.
In the annual report for 2023-24, TCPL said that to strengthen and accelerate core businesses, contribution of modern trade to total sales within the country was 14 per cent driven by the growth of new businesses.
During 2023-24, the company continued to undertake focused brand-building efforts and launched several products. TCPL said that central to the company's growth strategy was on focusing on the core businesses of tea, coffee and salt.
TCPL (formerly Tata Tea) said the company strengthened the tea and coffee businesses and also created new vectors of growth. The company was also successful in driving profitable growth in the key international markets of UK, USA and Canada.
The company's focus on innovation lay in its belief that it is a strong strategic pillar and pl
