Sunday’s Cup race on the streets of Chicago was hectic and interrupted with weather, but exciting nonetheless. There were red flags for rain and even rain puddles; apprehension about which tires to use; several slams into banks of old tires; predicted winners finishing at the back of the pack; and a joyful surprise winner. Yes, there were commercials, too. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Grant Park 165
Start time to record race/commercial periods: 4:35 PM
Stop for Rain Puddles: 4:54 PM
Restart: 5:03 PM
Stop for Rain Delay: 6:26 PM
Restart: 8:05 PM
End time to record race/commercial periods: 9:24 PM
Total minutes of complete race broadcast: 181
Minutes of race broadcast: 148
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 6
Total number of commercials: 93
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 79
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 14
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 2
Companies seen the most in commercials during this broadcast: WPXI (6 times); The Open Golf (4 times); Olympics (4 times); Xfinity (4 times); McDonald’s (4 times); Bank of America (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
The Open Golf on NBC, USA, Peacock – 4
Olympics on NBC & Peacock nbcolympics.com – 4
IndyCar indycar.com on NBC/NBC Sports & Peacock – 2
Upcoming Cup race on USA – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
Discovery Channel discovery.com Shark Week – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
Peacock peacocktv.com – 1
Total: 16
Movies
‘Despicable Me 4’ despicable.me – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 6
KitchenSaver.com – 2
Cabinet World cabinetworldpa.com – 2
AwesomeElectricalServices.com – 1
Bob’s Discount Furniture mybobs.com – 1
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
NASCORoofing.com – 1
Pella Window PellaPittsburgh.com – 1
Total: 16
Restaurants/Food
McDonald’s mcdonalds.com – 4
Wendy’s wendys.com – 3
Pizza Hut pizzahut.com/ – 1
Celsius.com – 1
Cracker Barrel crackerbarrel.com – 1
Total: 10
Beer/Alcohol
Busch Light Peach busch.com – 1
Total: 1
Car/Truck/Bike
Chevy chevy.com – 1
Honda honda.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Toyota.com/Racing – 1
Total: 6
Insurance/Health
Auto-Owners Insurance autoowners.com – 3
Hagerty Insurance Hagerty.com – 2
Total: 5
Wireless Phone
Consumer Cellular consumercellular.com – 2
Xfinity Mobile TeamUSA xfinity.com/teamusa – 2
Mint Mobile mintmobile.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 6
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 3
NationalDebtRelief.com – 1
Total: 4
Technology
Fan Duel fanduel.com – 1
Total: 1
Products/Services for the Home and Personal Use
Breztri breztri.com – 2
Ashley Homestore ashleyhomestore.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
PODS pods.com – 1
Sotyktu sotyktu.com – 1
Trelegy trelegy.com – 1
Total: 7
Travel
MakersWanted.org Elk Grove Village, IL (Brad Keselowski) – 1
Total: 1
Religion
HeGetsUs.com/HardtoSay – 1
Total: 1
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 2
Michigan International Speedway mispeedway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
4:35 PM – 4:40 PM – 5 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:46 PM – 3 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:54 PM – 6 // 4:54 PM – Rain Delay
Engines Refired
5:03 PM – 5:12 PM – 9 // 5:12 PM – 5:15 PM – 3
5:15 PM – 5:43 PM – 28 // 5:43 PM – 5:46 PM – 3
5:46 PM – 5:48 PM – 2 // 5:48 PM – 5:50 PM – 2
5:50 PM – 5:52 PM – 2 // 5:52 PM – 5:55 PM – 3
5:55 PM – 6:01 PM – 6 // 6:01 PM – 6:03 PM – 2
6:03 PM – 6:06 PM – 3 // 6:06 PM – 6:08 PM – 2
6:08 PM – 6:11 PM – 3 // 6:11 PM – 6:13 PM – 2
6:13 PM – 6:26 PM – 13 6:26 PM – Rain Puddle Delay
Engines Refired
8:05 PM – 8:10 PM – 5 // 8:10 PM – 8:12 PM – 2
8:12 PM – 8:34 PM – 22 // 8:34 PM – 8:37 PM – 3
8:37 PM – 8:55 PM – 18 // 8:55 PM – 8:58 PM – 3
8:58 PM – 9:09 PM – 11 // 9:09 PM – 9:12 PM – 3
9:12 PM – 9:24 PM – 12 // 9:24 PM – checkered flag
Total race brdcst time: 148 // Total comm. brdcst time: 33
Number of companies featured during broadcast: 23
(Blue Cross/Blue Shield of Illinois bcbsil.com ; AMR amr.net ; Wendy’s; Sonic; Coca-Cola; Monster Energy, Monster Energy Rio Punch; Celsius; Busch Beer, Busch Light Peach; Toyota; GoodYear; Geico; Progressive; Liberty Mutual; BuildSubmarines.com ; United Rentals unitedrentals.com ; Ashley Furniture; Shady Rays shadyrays.com ; Advent Health; Draft Kings; Ally Bank; Credit One Bank; Xfinity, Xfinity Mobile; Olympics on NBC & Peacock; NASCAR.com/Mobile ; NASCAR.com/FanRewards)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:33 PM – 5:36 PM
Progressive; Cracker Barrel; Bank of America/CustomizedCash ; Meta Quest meta.com ; Mike’s Hard Lemonade; Pizza Hut; DarlingtonRaceway.com ; ‘America’s Got Talent’ on NBC
8:45 PM – 8:48 PM
Sonic; WIX filters; HeGetsUs.com/LoveYourNeighbor ; Ally Bank; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘America’s Got Talent’ on NBC
