FINDING the perfect foundation can be a feat for those looking for a flawless finish.
One makeup product has beauty shoppers in love with the look, saying it doesn’t settle into fine lines like many others do.
The Elf Soft Glam Foundation is sold for $7.99 on Amazon.
It comes in a wide range of shades, suitable for an array of skin tones.
The brand boasts a formulation that is safe for most skin types.
It also has a “breathable” wear, giving off a smooth and natural-looking finish.
Several beauty fans shared their love for the product in the reviews section.
One 47-year-old said the foundation kept her complexion looking youthful.
“[I’ve] been waiting for Ulta to have this in stock and they still don’t, so saw it on Amazon and took a chance,” she wrote.
“I can say I am very impressed. [The] packaging came as not used and sealed.
“I am 47 years old and don’t have blemishes/any skin disease (rosacea) and have very minimal age spots.
“And this foundation I think is the best foundation I have ever used, besides Clinique Even Better Glow, but I wanted to get away from anything too glowy and cheaper and this foundation is perfect.
“Not glowy nor matte, it’s in between.
“It is medium coverage, so if you’re looking to hide such blemish issues than maybe it is not for you.
“But they do say this foundation is buildable, but I didn’t use too much at all.”
“I follow a few influencers on YouTube and everyone one of them loved the new Elf Foundation,” another added.
“I was concerned because I have fine lines and wrinkles and was worried that the foundation would sit in them, accentuating them.
“I was well moisturized and used the Elf blurring primer before applying this, using the palm method (where you squeeze a bit into your palm, work it into a kabuki brush and then apply it).
“It went on flawlessly and looked better than so many others that I’ve tried, including the high end ones.
“I like that they actually tell you what is cool, neutral and warm tone for each color — that’s seriously a game changer.
“I’m more cool tone — that looks the best — but can go neutral. I’d rather not, but will if I have to.
“There are so many shades to choose from, so something for everyone. I have normal to dry skin as a reference, so this is really nice to see it not sitting in my lines and wrinkles.”
“I just used this foundation with the Elf Stay Cool primer stick and this duo is fabulous,” raved a third.
“This foundation goes on light, less is more and it feels light on the face. [I] cannot say enough good. [It] didn’t settle into fine lines and gives a light feeling, natural cover.”
