A controversial campaign tactic is backfiring on former President Donald Trump as powerful celebrities warn of a imminent authoritarian regime that could put an end to "recreational sex" as part of a "fascistic game plan," according to a new political analysis.
Actors Tariji P. Henson and Mark Ruffalo, and Last Week Tonight host John Oliver have managed a novel political feat this summer with warnings about Trump's potential return to the White House: they've made millions of Americans care about campaign platforms, Salon reported Friday.
"Swing voters and people who aren't sure yet if they're going to vote are starting to hear about this 'Project 2025' — and they do not like it," writes columnist Amanda Marcotte.
"Trump's campaign likely went with scary-sounding names on purpose, both to thrill their sadistic foot soldiers and to cause liberals to react fearfully. But those monikers also make them memorable enough to break into the consciousness of people who aren't paying close attention."
Project 2025 — a platform crafted by the Heritage Foundation whose president this week delivered veiled threats of bloody revolution — is described by Marcotte as "a laundry list of the far-right's most politically toxic ideas" that includes a nationwide abortion ban, mass federal firings and the dismantling of the Education department.
It was unusual for Trump's campaign to come forward with so blatant a policy shift, but not that surprising, writes Marcotte. She likens MAGA to a man who pinches a woman's butt at a bar then calls her hysterical when she reacts.
"Authoritarian thought leader Christopher Rufo is the most prominent example," says Marcotte. "He frequently speaks loudly of his machinations, such as boldly announcing on Twitter that the right is trying to take away birth control, claiming women should not have 'recreational sex.'"
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The benefit, Marcotte argues, is that it fires up Trump's base while making his nay-sayers sound deranged — and she points as proof to one of the former president's favorite phrases: "Trump derangement syndrome."
There's just one problem, argues, Marcotte: It only works if Americans don't pay close attention.
"However, there are promising signs that people who aren't political junkies are starting to hear about Project 2025," writes Marcotte. "Even better, those folks aren't immediately dismissing it as progressive theatrics but may be genuinely alarmed."
Marcotte credits Henson and her viral speech at the BET Awards last weekend for the sudden focus on Trump's policy promises.
"The Project 2025 plan is not a game," Henson told viewers. "Look it up!"
Ruffalo shared Henson's speech on X and added, "Project 2025 is not a game, it’s white Christian nationalism. It is the Sharia Law of the “Christian” crazy people who aren’t Christian at all but want to control every aspect of your life."
The fact-checking team Snopes reports it has received a "flood" on inquiries about Project 2025 — which has begun to surge on Google Trends.
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"One of the most telling signs that this is beginning to backfire on Trump, however, is the way the MAGA forces on social media are starting to freak out," Marcotte writes. "As Democratic activist and researcher Will Stancill pointed out, the MAGA people who pretend to be leftists to sow confusion online are busy at work trying to pretend Project 2025 is, uh, a Biden thing."
The freak out stems from the fear that Project 2025 could prove fatal to Trump's campaign, Marcotte concludes.
"Trump cannot win without a large percentage of voters backing him under the false belief he's 'not so bad,'" she writes. "The more they find out about what he intends to do in office, the more will have second thoughts about risking another Trump term."
