The Uttar Pradesh Tourism Department has signed a memorandum of understanding (MoU) with MakeMyTrip to boost tourism in the state. Under the agreement, MakeMyTrip will serve as a strategic partner, providing insights into consumer trends, tourist preferences, and supply-side information to aid in policy-making. The initiative aims to enhance tourist experiences by leveraging digital platforms to promote various forms of tourism such as eco-tourism, adventure tourism, and spiritual tourism.
