DALLAS – Coury Hospitality, a leading lifestyle hospitality management company, announce the promotion of Jennifer Burgess-Wright to Senior Vice President, Marketing & Digital Strategy. Known as the brand’s first Experience Curator, Burgess-Wright’s promotion finds her shaping the brand’s marketing and digital strategy to spark brand engagement and create a cohesive, impactful presence for Coury Hospitality as a trailblazer within the hospitality industry.
Burgess-Wright’s new role comes at a pivotal moment for Coury Hospitality as it continues to grow its portfolio of award-winning lifestyle hotels and independent restaurants across the country, with the recent announcement of seven new hotel openings and developments in its pipeline.
“Jennifer has been an integral part of our company for nearly two decades, and her efforts in marketing and promoting our growing portfolio are evident in the awards we’ve received and the engaged communities she’s curated both on social media and among guests and locals at our properties,” said Tom Santora, Chief Growth & Strategy Officer at Coury Hospitality. “Her promotion is well-earned, and like everyone on the executive team, I look forward to her continued success in keeping our properties top-of-mind in the industry and delighting our guests.”
In her previous role as Vice President, Marketing & Digital Strategy, Burgess-Wright spearheaded Coury Hospitality’s recent brand refresh, revitalizing the company’s image and strengthening its market presence. Her visionary leadership has enhanced brand recognition and solidified Coury Hospitality’s reputation for redefining hospitality industry standards.
Burgess-Wright joined Coury Hospitality in 2007 as a Marketing Associate at Colcord Hotel, based in Oklahoma City. Throughout her 17-year tenure, Burgess-Wright advanced through several promotions as she developed and employed her marketing and e-commerce experience, and subsequently cultivated first-class marketing and digital strategy expertise. She became Executive Director, Marketing & Digital Strategy in 2021, and Vice President, Marketing & Digital Strategy in 2023.
Along the way, Coury Hospitality has achieved significant success across its portfolio. As a result of the efforts of Burgess-Wright and her marketing and digital strategy team, the company has become renowned for its signature experiences and exceptional service. This reputation for innovation, particularly in the culinary realm, has been driven by creating unmatched moments that attract both locals and visitors, ensuring they keep coming back.
Last year, The National, Autograph Collection in Oklahoma City, was honored with the Biggest Marketing Splash Award for 2023 from Marriott’s Autograph Collection for Burgess-Wright’s team’s dynamic approach to igniting brand engagement via social media channels and public relations. The National was also honored with a prestigious OK Addy Award, reiterating the exceptional quality and creativity of its marketing efforts.
“I have always felt that hospitality chose me, and I’m delighted to have found a home as well as success at Coury Hospitality,” said Burgess-Wright of her promotion. “While my vision for marketing and digital strategy is rooted in local markets and built upon a foundation of proven tactics and digital innovation, I have also felt encouraged to provide input on all areas of the company, which has given me the satisfaction of knowing that I am truly making a difference beyond my job description.”
The article Coury Hospitality promotes Jennifer Burgess-Wright to Senior Vice President, Marketing & Digital Strategy first appeared in TravelDailyNews International.
