July 2 – Serie A champions Inter Milan have signed a record-breaking partnership with Betsson Sport, penning a new four-year agreement they said the biggest shirt sponsorship deal in the club’s history.
The betting brand will replace Paramount Plus on the front of the Nerazzurri shirt, which will also feature a second star above the Inter crest for the first time after the club claimed its 20th domestic league title last season.
The deal marks the latest in a long string of suitors for the front-of-shirt sponsor position since the club ended their long-term pact with Pirelli after the 2020/21 campaign,
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