We’ve had lots of enquiries from readers asking if they need a GS1 Certificate to sell on Amazon. Here’s everything you need to about Amazon and GS1 Certificates from Lena Omo, an Amazon Account Manager at Optimizon.It might be something you hadn’t paid that much attention to before, but those barcodes on the back of a product are actuallyveryimportant.And it’s not even the straight lines you need to focus on. It’s the numbers underneath that are vital to retailers.These digits – Universal Product Codes (UPCs) and European Article Numbers (EANs) – are Global Trade Item Numbers (GTINs), andare used by sellers to identify your products.Global Standards 1 (GS1)Global Standards 1 (GS1) goes one step further by giving sellers an identification number, which is unique to your business. You can trade on Amazon without a GS1 barcode. However, it can be difficult to take full control of your products or brand without one.The GS1 certificate is basically the proof that your company is the legal...
