Apple has started expanding the Vision Pro's reach, with several Asian countries receiving the spatial computer last week. A few European markets are about to get the same treatment, marking the Vision Pro's big push beyond the US. But the spatial computer is far from becoming a best-selling device.
The $3,500 starting price is the most obvious roadblock for Apple. Then there's the company's inability to produce millions of units like it can with iPhones and other devices. But Apple isn't going to let up on the Vision Pro anytime soon. It's too important for the company's spatial computing plans, which might involve iPhone-connected AR glasses and, dare I say, a next-gen version of Apple Intelligence.
Reports have claimed that Apple is working on a cheaper Vision Pro device that might launch as soon as next year. The device will feature various compromises compared to the Vision Pro so Apple can make the price more palatable. One of them might concern the screen specs. A report from Korea already provides insight into the kind of displays Apple might employ inside the cheaper headset.
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Apple’s next Vision Pro might be cheaper because of this compromise originally appeared on BGR.com on Mon, 1 Jul 2024 at 08:36:00 EDT. Please see our terms for use of feeds.
