SUMMER is upon us and if you are looking to spruce up your wardrobe you may wish to head to Asda.
A shopper raved about spotting a “beautiful” co-ord from the Billie Faiers collection, which is “lovely for holiday and summer”.
In a clip posted on the @georgeatasda account, the shopper raved about the striped knit set, which looks “expensive.”
They raved: “I spotted this absolutely beautiful cohort in George Asda this week.
“It’s from the new Billie Faiers collection, and it is gorgeous.
“It’s so lovely for holiday and summer.
“The colours and print are so good, and it definitely looks more expensive than it is.
“Love.”
The Billie Faiers Cream Striped Scallop Knitted Shirt costs £24 and comes in sizes XS to XL.
Meanwhile, the shorts are slightly cheaper at £22.
Many shoppers seemed keen to snap up the George at Asda co-ord, with one saying: “this is stunning!”
Another added: “thats pretty.”
A third commented: “Pop to Asda shall we.”
One week ago, former Towie star Billie announced the launch of her range, saying: “It’s here! My latest womenswear collection with @georgeatasda has now landed.
“So many gorgeous pieces live, with many more to come… hope you all love the designs.”
It’s not the only George at Asda co-ord causing a stir among shoppers.
Another fashion lover modelled their White Stripe Linen Blend Cami and Trousers Coord, which looked ideal for days out, shopping or for wearing on holiday.
The top, which costs £14, has a square neckline, tie shoulder straps, a zip-up side and a flattering peplum style hem.
It is being sold from size 8 to 26 and currently has a five-star review.
Meanwhile, the White Stripe Linen Blend Wide Leg Trousers cost £16 and have an elasticated back, matching belt and two side pockets.
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
It comes in the same linen blend striped fabric, and is available from size 6 to 24.
Shoppers have given the outfit rave reviews on the Asda website, with one person leaving it five stars, saying: “Great outfit looks great on!”
On the video of the outfit, Asda wrote: “Suns out, summer wardrobe out!
“Shop newness perfect for this weather, online and in-stores now – prices from £14.
“White Stripe Linen Blend Cami and Trousers Co-ord from £14.”
