In her first interview since joining the company in January, Verizon’s new CMO talks about the company’s big, new rebrand and where it goes from here.
When Verizon’s former chief marketing officer, Diego Scotti, left the company last May after almost nine years, the company needed to find a marketer who could match his penchant for big creative swings, but also allow the brand to more effectively utilize its data and research. It appears to have found that in Leslie Berland, who joined as CMO in January, after impactful stops at Peloton and Twitter.
