A recent study by Polaris Nordic reveals that Finns are now streaming music for an average of 3.5 hours daily, a 30% increase over the past two years. This surge is part of a broader trend across the Nordic countries, as highlighted in the “Digital Music in the Nordics 2024” report by Teosto, TONO, and Koda. In Finland, 95% of people aged 12-65 now use music streaming services, up from 91% in 2022.
