IF you are looking for the perfect summer coord, George at Asda may have you covered.
The supermarket brand shared how they are selling a linen striped coord that is both stylish and cool in hot weather.
They uploaded a video showing fashion lover Leila Torah modelling the look.
She was wearing their White Stripe Linen Blend Cami and Trousers Coord, which looked ideal for days out, shopping or for wearing on holiday.
The top, which costs £14, has a square neckline, tie shoulder straps, a zip-up side and a flattering peplum style hem.
It is being sold from size 8 to 26 and currently has a five-star review.
Meanwhile, the White Stripe Linen Blend Wide Leg Trousers cost £16 and have an elasticated back, matching belt and two side pockets.
It comes in the same linen blend striped fabric, and is available from size 6 to 24.
Shoppers have given the outfit rave reviews on the Asda website, with one person leaving it five stars, saying: “Great outfit looks great on!”
On the video of the outfit, Asda wrote: “Suns out, summer wardrobe out!
“Shop newness perfect for this weather, online and in-stores now – prices from £14.
“White Stripe Linen Blend Cami and Trousers Co-ord from £14.”
One person commented on the video: “Love.”
Another added: “They are all stunning.”
It’s not the only Asda outfit causing a stir.
One fashion fan reckons she’s found the perfect ensemble that is both stylish and cool in hot weather – and she “can’t believe” it’s from Asda.
Catrina took to TikTok to film a video of her trip round the supermarket’s fashion section, as she offered her thoughts on their latest offerings.
But it was a £35 white maxi dress from the Asda Studio Edit that really caught Catrina’s eye.
And when she got home and filmed her try on haul for TikTok, she insisted the white dress needed its own video.
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
“It’s absolutely amazing,” she gushed.
The dress is also made from 100 per cent cotton, so is perfect to wear to stay cool in warm weather.
And the positive reviews kept on coming on the George website too.
“This dress is so lovely and looks a lot more expensive,” one wrote.
“Definitely a timeless summer dress…true to size and lots of volume!”
“Love a cotton summer dress and this one ticked all the boxes for me,” another added.
