Boy Smells is bringing the scent of the club straight to your living room.
If you are looking to feel the Troye Sivan–style rush from the calm and comfort of your own home, then I have just the candle for you. In honor of Pride Month, Boy Smells has released a candle that it claims smells like poppers. Technically, the Citrush candle delivers a “citrus high of pomelo, black pepper, and musks,” which I guess is probably the closest you can get to the scent of alkyl nitrites while still smelling good.
My first question was: Why? And the answer to that is because it’s a fun way to get PR for your company and align yourself with queer consumers. My second question was: How? It turns out that Boy Smells was one step ahead of me on that one. On Monday, the company shared a TikTok in which one member of the team instructs his female coworkers on how to take a big sniff and get the room spinning.
“So Daryll, I just want to make sure that we’re, like, okay to do this from an HR perspective,” a guy named Zach, who led the meeting, asked. Daryll said “Sure!,” which is not really what you want your HR manager to say before everyone starts huffing chemicals on a Zoom meeting. That being said, I’m glad she did. If the idea of watching a bunch of (presumably) straight women try poppers for the first time in the middle of the workday sounds funny to you, you’ll get a real kick out of this video. Will you be charmed enough to buy a $48 candle that smells like the club at 2 a.m.? That’s between you and your god (Charli XCX).
