EVER wanted to know what the kids are wearing these days? You’re in luck.
Gold Hinge, a brand that went viral on Bama Rush TikTok, has launched new pastel-colored tennis skirts, bralettes, and shorts.
Bama Rush, or the University of Alabama’s Greek life rush week, is popular on TikTok for its first-hand experiences of the university’s sorority life.
“Rush” week is a recruitment process that includes a series of themed rounds with a variety of social events that prospective members must undergo in order to secure a “bid” from a Greek organization.
While many colleges and universities have Greek life culture, the University of Alabama’s rush week is famous for its intensity.
Bama Rush is a huge deal, since, according to Forbes, more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.
Sorority hopefuls post videos of themselves dressed to the nines to secure a spot in a house.
Viral TikToks shared by recruits reveal that their outfits can get expensive — and fast.
One TikToker revealed that her rush outfit totaled over $5,900, including a Gold Hinge top and skirt, a nearly $2,000 watch, $545 Golden Goose shoes, and several pieces of jewelry (including Dior) worth hundreds each.
Popular content includes outfit of the day videos, which attract the interest of millions of people who have no connection to the university.
Views under the Bama Rush hashtag have totaled over 3.4 billion.
Teens have quickly flocked to the brands sported in these videos, including Gold Hinge, which has dominated the scene for the last two years, especially with its crowd-favorite tennis skirts.
Gold Hinge began as a small business, started by Katherine Watercutter, out of her home to a huge success thanks to Bama Rush TikTok.
The brand has released its latest line of sportswear — including its famous tennis skirt — in new pastel colorways.
Gym-goers and sports fans now can grab the $44 Bralette in true pink, pastel green, and pale lavender
A matching $54 Simple Skort completes the look with built-in shorts and dual pockets.
Those who want a simpler fit can opt for the $49 Spandex shorts.
Looking for something more appropriate for rush week?
Grab yourself a $49 Pleated Tennis Skirt that’s all the rage in sorority houses.
“Amazing skirt even for someone in their 60s! Looks great playing pickleball and tennis,” wrote one happy customer.
“If I could wear these skirts every day I would. So comfy and cute!” said another.
Complete the look with a matching $58 Cropped Zip Up Jacket, with a full-zip enclosure and thumbholes for style.
