The Biden campaign has settled on an overriding message, a warning for the electorate: Trump would be way worse in a second term.
“Let’s get to the message of the campaign,” President Joe Biden said in a fundraiser last month. “When he lost in 2020, something snapped in him.”
He’s been repeating that line in campaign speeches ever since.
That’s the overarching theme for the campaign, Biden’s pollster Geoff Garin told the Washington Post.
“The number one priority is to make sure that voters understand that Trump was a bad president, and he will be even worse if he has a second term. … The hinge is Trump’s response to losing the 2020 election—‘snapping,’ as President Biden says—and becoming unhinged,” Garin said.