TikTok is looking more and more like Yelp
TikTok is part algorithmic television, part Nextdoor group, and increasingly, part travel agent — a role the platform seems to be leaning into.
Users have been able to tag their geolocation for a while, but now, the company appears to have revamped the landing pages for certain locations like Boston, New York, and Texas. Now, instead of just showing videos that tag that location, TikTok has created categories like “food & drink,” “hotels,” and “shopping” that are filled with relevant videos.
Clicking a button labeled “explore more places” opens up an Apple Maps integration showing a map of businesses in the area that have been tagged in TikTok posts. Beneath the map is a list of locations with details like their address, price level, and...