President Biden’s reelection campaign is planning to launch ads around the Copa América soccer tournament to engage Latino voters, particularly in battleground states.
The seven-figure media blitz around the tournament will focus on television, radio, and digital platforms in battleground states and the national market with both English and Spanish ads, according to the campaign.
The campaign begins on Thursday with a 30-second ad entitled, “Gooaalll!” that bashes Trump for his administration’s handling of the COVID-19 pandemic.
“Four years ago, we were shut down, stadiums were empty, Trump failed us. But then Joe Biden took over. He reopened the country and got us back on track,” the ad reads. “Trump talks and talks. Joe Biden gets s--- done.”
The campaign is also planning on hosting watch parties with surrogates for the games and will be handing out Biden-Harris 2024/Copa América branded signs, t-shirts, and banners.
The U.S. team is set to play Bolivia on Sunday in the group stage of the tournament.
The new media blitz aimed at Latinos comes as Biden announced a massive immigration executive order earlier this week, which will allow certain immigrants lacking documentation who are married to U.S. citizens to stay in the country and work legally.
The campaign also unveiled an ad focused on Latinos last month, which was focused on health care and delivered in Spanglish. The ad accused Republican of cozying up to corporate interests while highlighting lower insulin costs under Biden.
