Disney/Eric McCandless
Katy Perry's new song won't be released until next month, but the pop star's much-hyped comeback may already be in jeopardy.
On Monday, Perry unveiled the cover art and title for her forthcoming single, "Woman's World," out July 11, which will serve as the lead single for Perry's seventh album.
"Get ready to pop off," Perry wrote.
The as-yet-unnamed album will be Perry's first full-length release since 2020's "Smile," which drew an underwhelming response from critics and fans alike. (Business Insider's music team gave the album a score of 4.6 out of 10.)
At the time, "Smile" was similarly marketed as a rebirth following backlash to Perry's previous album, 2017's "Witness."
Since then, Perry has laid relatively low for a chart-topping, record-breaking superstar. She gave birth to her first child with Orlando Bloom, a daughter named Daisy Dove, in August 2020. The following year, she launched "Play," an 80-show Las Vegas residency. Perry has also served as a judge on "American Idol" for seven seasons, wrapping her final episode in May.
As these endeavors neared their ends, Perry began dropping hints about a big pop comeback — and the timing has not gone unnoticed.
Over a decade has elapsed since Perry released a celebrated album (2013's "Prism"). Her most recent charting hit was "Daisies," which peaked at No. 40 on the Billboard Hot 100 in 2020.
In the words of @mazzypopstar, a pop music commentary account on X: "Last two albums flopped, no hits since bon appetit and swish swish, harleys in hawaii streams aren't paying the bills anymore, landlord knocking on the door, she has ONE chance…"
When Perry finally kicked off her new era this week, she paired the announcement with a short snippet of "Woman's World" on TikTok. The lyrics seem to focus on female empowerment, individuality, and strength, themes Perry has explored many times in songs like "Firework" (2010), "Roar" (2013), and "Resilient" (2020).
"Sexy, confident / So intelligent," Perry sings. "She is heaven-sent / So soft, so strong."
However, Perry's retreat to a familiar formula has not inspired faith in the masses — at least not judging by the reactions on social media.
"I was rooting for Katy but these lyrics are so dated," one skeptic wrote on X. "It's giving 2016 Hillary Clinton presidential campaign material."
Some people mocked the song's production and overall sound, leaving harsh comments across TikTok.
At the time of writing, the top comment on Perry's own video reads, "Get in the studio right now and re-record this song." Another says, "Are these AI lyrics??"
In separate videos, various creators said the snippet sounds like "cliché drivel" and "an ARTPOP reject track," referring to Lady Gaga's 2013 album.
Many others criticized Perry's new visual direction, accusing her of cribbing aesthetics from niche pop musicians like Charli XCX — who's enjoying a wave of positive reviews for her new album "Brat" — and the Venezuelan producer Arca.
One disapproving post on X, which has racked up over 57,000 likes, accuses Perry of manufacturing a certain look in order to appeal to "the lowest common denominator gay guys."
Another significant chunk of the critiques on social media stems from a rumor that "Woman's World" is produced by Dr. Luke, whom Kesha publicly accused of emotional and sexual abuse.
Kesha herself added fuel to the fire, simply writing "lol" on X shortly after Perry shared her announcement.
However, Business Insider could not verify the production credits for "Woman's World." A representative for Perry did not immediately respond to a request for comment.
