Author Ramin Setoodeh's book "Apprentice in Wonderland," dropped Tuesday and it features some odd admissions from Donald Trump and his heirs about their lives starring in a reality TV show, on the campaign trail, and in the aftermath of a 2020 election loss.
Of particular interest are revelations about Eric Trump, who often remains out of the spotlight compared to his elder brother, Donald Trump Jr.
Like his father, Eric describes the days of being on NBC's "The Apprentice" as easier times compared to life on the campaign trail. Once his father began politics, they treated it just like the family business. Everyone was all-in, whether they knew what they were doing or not.
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"On the day after we meet, Eric will fly back to Iowa for his father’s 2024 campaign," Setoodeh writes. "He reveals that in 2016 he had no idea what a caucus was until his plane landed in the state."
Most states hold vote-for-a-vote elections but Iowa requires people to come together and debate on behalf of their preferred campaign. It's like the "Survivor" version of the tribal council but on a much larger scale.
“I did stump speech after stump speech,” Eric remembers of those early days. “There were probably twenty thousand people at this school, and I felt at complete ease on a completely unknown topic."
Eric claimed that despite spending decades working on it, "reality TV was an unknown topic for us."
He felt more comfortable talking about real estate.
"And there’s no question a lot of comfort came from being in front of a camera. When those lights came on, and you know a couple weeks later you’re going to be speaking to fifteen million people," the younger Trump said.
He also believes that his father's political success comes from the success of "The Apprentice."
"The Apprentice made him into a true household name," says Eric Trump.
