These concrete homes want to take over your subdivision

Onx Homes aims to bring its prefab houses to communities around the country. Can it succeed where Katerra failed?

Onx CEO Ash Bhardwaj remembers how when he first came to the United States, American homes shocked him. One difference in particular stood out. In Europe and Asia, homes are often built with concrete or brick; in the U.S., wood is the material of choice. As described in a popular meme, there’s a reason American film and TV depict people punching through walls: Elsewhere, you’d break your hand.