Missoma to open first store outside London

Demi-fine jewellery brand Missoma has announced that it is set to open a new store in Leeds, its first outside London.

The 2,250 sq ft store in Victoria Leeds’ will become Missoma’s second ever permanent store.

The boutique store will showcase Missoma’s collection of pieces in gold and silver, forever solid 14ct gold styles.

All pieces are handcrafted with conflict-free diamonds, emeralds, baroque pearls, and blue sapphires.

The store will also have a range of collaborations with the brand’s original muse Lucy Williams, fashion designer Harris Reed, and Beijing-based creator Savi.

In-store experiences will include Piercing and Welding Studios, plus instant free engraving.

Marisa Hordern, founder and creative director at Missoma, said: “Missoma’s signing at Victoria Leeds is truly a milestone moment for our London based brand. As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity and sustainability.

“This, coupled with Victoria Leeds’ great reputation and desirable catchment, made it the obvious choice to open our second store. We are so excited to grow our Leeds community and to embark on this next chapter with the team there.”

Rachel Bradburn, leasing director at Victoria Leeds, added: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London. This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts.

“Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK. We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery!”