This Is How Hollywood Royalty Celebrates National Rosé Day
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It’s easy to think that rosé appreciation jumped the shark once merch emblazoned with “rosé all day” and “yes way rosé” flooded Home Goods and Etsy. But leave it to LA party planners to remind us why we fell in love with summer’s prettiest, tastiest, and somehow, most affordable drink in the first place. For Rosé Day LA, a blush colored party that falls on June 8, 2024 (National Rosé Day), lobster, caviar and oysters will be served—and plenty of rose will flow in just about every form, from Perrier-Jouët bubbly to froze to rose-inspired tequila and nonalcoholic iterations courtesy of French Bloom. No wonder Hollywood’s A-list turns out every year.
Held in the Santa Monica Mountains halfway between Malibu and Calabasas, this year’s fete will feature a DJ set by local hero Anderson .Paak (who will perform as DJ Pee .Wee with accompaniment by a trumpeter), endless flowers, and art installations, including an interactive work inspired by the Damian Hirst-designed butterfly logo that fronts the limited-production Lady A rose bottle.