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Tesla announced its most expensive alcohol yet on Thursday: a $450 lightning-shaped bottle of mezcal.
Tesla director of product design Javier Verdura designed the hand-blown glass bottle, which has a sleek, black finish and draws inspiration from centuries-old pottery traditions in Oaxaca, Mexico, Tesla said on its website.
The liquor has a citrusy scent with notes of lime and green apple, and a smoky finish, according to the listing. It also has some sweeter flavors with finishes of tuberose, jasmine, and chamomile, the website says.
Tesla
Believe it or not, this is the third limited-release alcohol product that the carmaker has produced — and they've all been pricey.
Last year, Tesla sold a set of two 11-ounce Cyberbeers with two ceramic Cybersteins for $150. The set was designed to mimic the look of a Cybertruck, which had yet to be released at the time.
Earlier in 2023, the EV giant launched a limited edition "GigaBier," to celebrate the opening of Tesla's Gigafactory in Berlin. The Pilsner-style lager cost about $98 for a pack of three.
The EV-maker also released a $250 gold bottle of Tesla Tequila in a lightning-bolt shaped bottle, similarly designed to the latest model. The 750ml bottle came out in 2020, two years after Musk joked about "Teslaquilla" in a tweet.
Tesla Tequila sold out within hours and Tesla released a second batch in March 2021, which also sold out almost immediately. After it sold out, resellers listed empty bottles of the Tesla Tequila for thousands of dollars online.
Tesla Mezcal comes to about $498 after taxes and each customer is limited to two sets. Tesla didn't respond to BI about how many Mezcals have been sold so far. But if sales are similar to its other drinks, it'll probably go quickly.
