Kith is expanding its brick-and-mortar footprint.
The Ronnie Fieg-led brand and retailer announced via social media on Thursday that its next flagship store will open in South Korea, located in Seoul. The post stated the store will open in the Seongsu neighborhood.
“The team and I have been working on this for over two years and fast forward to now, I’m really excited to share the final product,” Fieg said in a statement shared by Kith. “The process isn’t easy and anyone who has experience with building spaces, knows the blood, sweat and tears that go into this but with each store that we have built, my passion for the process grows. The end product is great, but getting from A to Z is really what fuels me and drives me everyday.”
He continued, “Another milestone for our brand and I can’t wait to share it with you next week. More info to come.”
Additionally, Kith confirmed the upcoming release of Fieg’s newest collaboration with Asics, created to celebrate the new flagship. The look is Fieg and Asics’ third installment of the Gel-Lyte 3 Remastered.
Fieg’s latest reimagining of the shoe features its signature split tongue and formstripes executed in blue, red, white and black, which Kith said was chosen to reflect the South Korean flag. Also, the upper was made with quilted suede and hairy suede overlays, and additional details include terry cloth lining and classic rubber outsoles. The shoe was completed with “Fieg” embroidery on the tongue, “Asics Gel” branding at the heel and Kith x Asics co-branding the insoles.
The Ronnie Fieg for Gel-Lyte 3 Remastered “Seoul” arrives May 31 to coincide with the opening of Kith Seoul. The collab will also be available at Kith Tokyo, as well as online via Kith.com, EU.Kith.com and the Kith App at 11 a.m. ET.
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
